Background

Audi Bold Notion was an immersive experience that took place at the Core Club in nyc, a members only club that features various art installations that take over their entry and gallery space. The installation was a collaboration between Audi, Wonderland Agency, and the artist Matthew Schreiber.

Creative Overview

The creative was inspired by design features of Audi cars at the time and their new laser headlights. Hundreds of handmade red LED lasers which crisscrossed the space creating a dynamic environment as guests moved about the space.