Background

The Bloomberg Businessweek was a five-day virtual convening exploring the “how-tos” of technology, culture, creativity, entertainment, global affairs, healthcare, and science. Developed in partnership with Bloomberg Businessweek’s How To Issue, the event extended the magazine’s editorial voice into a live format—offering real solutions for global leaders while mirroring the publication’s signature sections and perspective on business.

Creative Overview

We partnered with the Businessweek creative team to develop a design system that captured the magazine’s bold, irreverent spirit. The visuals echoed the feeling of an editor’s collage—dynamic, layered, and spontaneous. Each day featured its own distinct color and theme, keeping the virtual experience visually fresh and editorially cohesive.