Background

Backed by the data and analytical power of Bloomberg’s global resources, Sooner Than You Think delivers insight into the near-future of business and the market forces and tech innovations already transforming our global economy. Sooner Than You Think is a global series of events with a presence in locations such as New York, Paris, London, Singapore, and Moscow.

Creative Overview

Our design system is a nod to the digital age—pixelated textures, robotic forms, and microchip patterns create a sense of motion and precision. A calm, neutral palette sets the stage, while a bold yellow cut through as a signal of energy and innovation.