Background

Ginkgo Biosecurity, the biosecurity arm of Ginkgo Bioworks, is building next-generation infrastructure and a global network of biological sensors to detect and respond to emerging threats. Launched in 2020 as Concentric by Ginkgo to provide free COVID-19 testing for U.S. schools, the program evolved into Ginkgo Biosecurity as the pandemic waned—expanding its mission toward global biosecurity and national defense.

Creative Overview

The original brand was warm and approachable, designed to engage students and parents. As the company shifted toward security and technology, we reimagined the identity to reflect scientific precision and global impact. The new system embraces a muted, monochromatic palette with bold accents and detailed biological imagery. Visual storytelling contrasts the microscopic with the planetary—pathogens and landscapes—reinforcing the scale of our mission. Authentic photography in labs, airports, and field sites grounds the brand in real-world action and purpose.