Background

Founded in 2018, the New Economy Forum brings together over 750 global leaders, CEOs, policymakers, scientists, and entrepreneurs each year to address the world’s most pressing challenges and opportunities. Created to rival the G7 and World Economic Forum, it serves as a platform for collaboration between emerging and established economies as global power continues to shift eastward.

Creative Overview

We developed the Forum’s visual identity to reflect its ambition and global scope. The branding extended across print, digital, TV, and radio campaigns, as well as large-scale event environments in Singapore and Beijing—spanning everything from signage and stage content to menus and décor. As the Forum grew into a full Bloomberg Media vertical and global think tank, we created new brand campaigns in 2019 and 2020 to promote editorial content and the annual event.