When COVID-19 sent the world into quarantine, business leaders and investors faced unprecedented uncertainty. To reassure clients, we created a simple, heartfelt campaign showing that Bloomberg employees were still hard at work — from their homes, adapting responsibly, and doing whatever it took to keep their customers moving forward.
Developed in early 2020 under strict social distancing, the campaign was intentionally straightforward. Each video was self-filmed by Bloomberg employees, with our team directing remotely via webcam. Shot in the real spaces where people lived and worked, the campaign captured an authentic, human side of Bloomberg’s commitment during a challenging time.
Bloomberg
2020
Campaign, Creative
