Background

TicToc by Bloomberg was created as the first global news network built specifically for social media, designed to deliver timely, credible news to a younger, digitally native audience. The platform aimed to translate Bloomberg’s authority in business and global affairs into a faster, more conversational format. It later evolved into what’s now known as Bloomberg Quicktake.

Creative Overview

The design system leaned into bold type, punchy headlines, and a signature electric green—creating a fresh, high-impact look that spoke directly to a younger, socially engaged audience. As part of an ongoing social campaign, we transformed trending stories each week into bold, attention-grabbing posts for paid social. Our creative approach combined photography, typography, and minimal illustration to stay nimble and visually distinctive.